a little history

Sweet Ritual first opened its doors on December 15, 2011.  Amelia Raley and Valerie Ward started the company with their combined experience in the ice cream world (Amelia at Toy Joy, Valerie at Amy's) to provide delicious dairy-free ice cream to as many people as possible.  Sweet Ritual opened with two flavors of soft serve (one vanilla, the same classic recipe we use today, and one rotating seasonal flavor).

After about a year, we purchased an Emery Thompson batch freezer (the Cadillac of ice cream makers) and began experimenting with hard-pack ice cream, offering eight flavors daily. As we perfected our recipe, we soon expanded to 16 flavors daily plus classic vanilla soft serve. In late 2014, Amelia and Valerie traveled to New Jersey to study at Ice Cream University with Malcolm Stogo, ice cream impresario and founder of D. F. Maven's in New York. We reformulated all our recipes, offering ice creams with a wider variety of bases including cashew, almond, sunbutter and peanut.  

In 2015 we realized we were quickly outgrowing the space we shared with Juiceland and began looking for a space of our own.  In June 2016, we proudly opened the doors of our very own shop with expanded production and storage to meet the growing demand for our ice cream.  In our new home on Airport Boulevard we are happy to offer an enhanced customer experience, ample parking, and great proximity to other local businesses and restaurants.

Valerie and Amelia remain the only two owners and are jointly in charge of all areas of the company's operation. Sweet Ritual remains committed to making the best dairy-free ice cream and providing an unparalleled customer experience in a way that is sustainable financially, socially, and ecologically to the benefit of the company, its employees, our community, and our planet. We believe in high standards, open communication, and shared prosperity.

Valerie Ward, owner

Amelia Raley, owner